Our world famous red lipstick! Swipe on the colour you love in the finish you want. These six formulas are here to stay!

Powder Kiss Lipstick

 

Ruby New

Powder Kiss Liquid Lipcolour

 

Devoted To Chili

RUBY’S LIP
COLOUR GUIDE

Find our iconic vivid-blue
red hue in the fan-favourite
formula (or two!) that’s
right for you.

COMPARE
BENEFITS

COLOUR
PAYOFF

FINISH

RETRO MATTE
LIPSTICK

SHOP NOW

Zero-shine matte finish

Intense full-coverage colour

12-hour wear

RETRO MATTE LIQUID
LIPCOLOUR

SHOP NOW

Mattest-matte finish

Intensely saturated colour

8-hour wear

POWDER KISS
LIPSTICK

SHOP NOW

Soft-focus matte finish

Lightweight, buildable colour

Immediate
and long-term
hydration

POWDER KISS LIQUID
LIPCOLOUR

SHOP NOW

Weightless,
moisture-matte colour

Intense full-coverage colour

10 hours
of moisture

OUR WORLD-FAMOUS
RED LIPSTICK - NOW
IN 4 FAN FAVOURITE
FORMULASI'm not just red, I'm Ruby Woo - the colour
loved around the globe for my unmistakable
hint of blue. Now without further ado...I'd like
to introduce you to myall-new A-list-crew.
There's finally plenty of me to go around,
because my iconic red colour now comes in
four formulas that are ALL world-renowned.
  • RETRO MATTE LIPSTICK
    IN RUBY WOO    Iconic. Bold.
    Universally flattering.    Our most famous Lipstick icon –
    this mattest-matte, vivid blue-red
    is known around the world
    as THE universal red that’s
    radiant on everyone. She’s
    a fan-favourite, a crowd-pleaser
    and a supreme style statement –
    making her our most famous
    red lipstick of all time.
  • POWDER KISS LIPSTICK
    IN RUBY NEW    Stylish. Playful.
    Quixotic.    She inherited everything
    you love about Ruby Woo:
    her colour, her energy,
    her class – but of course,
    she added her own soft touch
    of sass. It’s no surprise
    that people can’t resist her:
    She’s Ruby Woo’s on-trend
    little sister!
  • POWDER KISS LIQUID
    LIPCOLOUR IN RUBYBOO    Energetic. Carefree.
    Magnetic.     Want a weightless kiss
    of everyday colour – or crave
    an extra hit of hydration
    when you’re hanging around
    the house? Fall in love with
    Ruby Woo’s moisture-matte spouse!
  • RETRO MATTE LIQUID
    LIPCOLOUR IN RUBY PHEW!     Passionate. Romantic.
    Glamorous.    For those who prefer timeless
    glamour to all-out flash, Retro Matte
    Liquid Lipcolour always reigns
    supreme. Ruby Phew! puts her own
    tantalizing twist on the classic matte
    texture – so, get ready for your lips
    to live the screen-siren dream!