FOUNDATIONS

Meet your match with our diverse range of liquid, powder and cream formulas.

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FOUNDATION

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WHAT IS FOUNDATION MAKEUP?

What is face foundation? It’s a makeup formula that helps smooth and even out skin tone and texture. Foundation also helps create an even base for other makeup, like blush and bronzer. Depending on the level of pigment and opacity, foundation may also camouflage blemishes and dark spots.


Foundation comes in multiple forms, including liquid, cream and powder – with sheer to opaque formulas and all types of finishes, such as satin, radiant and matte. M∙A∙C has a variety of formulas and finishes for all types, all tones and all textures – in a wide range of all-inclusive shades.

HOW DO YOU APPLY FOUNDATION?

How to apply foundation depends on the type of formula. No matter the type, Pros advise first using a primer – like Fix+ spray – which helps coverage go on more smoothly and keeps making looking fresh for up to 12 hours.


When applying liquid foundation, you can use a brush or sponge for precise application by stippling the product onto the skin, while others prefer using fingers to apply and blend. For a powder foundation, apply with a small contour brush for a lighter finish or with a sponge for fuller coverage.

WHAT ARE THE DIFFERENT TYPES OF FOUNDATION?

M∙A∙C has an array of different types of foundation, including liquid, cream and powder –all types, all tones, all textures.


Studio Radiance Face And Body Radiant Sheer Foundation is a lightweight fluid formula that provides a buildable sheer finish, while Full Coverage Foundation is a water-resistant cream foundation with full coverage.


Studio Fix Fluid SPF 15 delivers buildable medium-to-full matte coverage and SPF 15 protection, and Studio Fix Tech Cream-To-Powder Foundation’s transformative texture medium-coverage formula is also sweat- and humidity-resistant. For a one-step powder and foundation, Studio Fix Powder Plus Foundation is the ultimate on-the-go option that gives an ultra-matte finish, while controlling oil and shine.


There are different types of foundation for every skin type and coverage preference. M∙A∙C has liquid, cream, stick and powder foundation, each with its own advantages. M∙A∙C Studio Radiance Face And Body Radiant Sheer Foundation is a liquid that provides buildable sheer coverage, while Studio Fix Fluid SPF 15 delivers buildable medium-to-full coverage and provides SPF 15 protection.


M∙A∙C Full Coverage Foundation is a cream foundation that’s water-resistant and opaque, and Studio Fix Tech Cream-To-Powder Foundation’s applies as a medium-coverage cream but has a matte powder finish. Stick foundation is another option — it’s convenient to swipe on and offers medium buildable coverage. Powder foundations, such as Studio Fix Powder Plus Foundation, can be layered for medium-to-full coverage and help reduce shine, making it a good choice for oily skin.

TYPES OF FOUNDATION FINISHES

Types of makeup foundation finishes range from satin or radiant to ultra-matte. Dew it up with a satin finish, like hydrating Studio Waterweight SPF 30 Foundation, with a gel-serum formula appropriate for all skin types. For a more natural finish, Studio Radiance Face And Body Radiant Sheer Foundation creates a sheer, glowy, my-skin-but-better finish.


Our world-famous Studio Fix collection creates long-wearing matte coverage in three different formulas: Studio Fix Fluid SPF 15 in a liquid formula, Studio Fix Powder Plus Foundation for a one-step powder and foundation and Studio Fix Tech Cream-To-Powder Foundation that glides on as cream and sets to a powder.


When it comes to makeup foundation finishes, M∙A∙C has natural, matte and satin formulas. Studio Radiance Face And Body Radiant Sheer Foundation is one example of a natural finish foundation that looks like your own skin. It has a sheer finish that’s glowy and delivers lightweight hydration.


Satin-finish foundation is hydrating and has a dewy finish. Studio Waterweight SPF 30 Foundation is one option. It has a workable gel-serum texture that starts sheer but can be layered for medium coverage that lasts all day. Then there’s M∙A∙C Studio Fix Powder Plus Foundation, which reduces oil and shine and has a velvety matte finish. This one-step formula is buildable for custom coverage and wears for 12 hours without caking or streaking.

WHAT IS THE DIFFERENCE BETWEEN LIQUID VS. POWDER FOUNDATION?

Deciding between liquid or powder foundation depends on the kind of coverage and finish you want.


Liquid foundation can provide a seamless coverage, ranging from sheer to opaque, in finishes from matte to radiant. Studio Radiance Face And Body Radiant Sheer Foundation is the ultimate foundation for a skin-but-better, sheer, ultra-light, glowy finish, while Studio Fix Fluid SPF 15 foundation creates a buildable medium-to-full matte coverage with SPF 15 protection.


Powder foundation, like Studio Fix Powder Plus Foundation, helps to control shine with a one-step powder and foundation formula that’s non-caking, non-streaking and non-settling.


When deciding between liquid or powder foundation, it helps to know the difference between the two. Liquid foundation comes in formulas ranging from sheer to opaque, while powder foundation delivers a light-to-medium level of matte coverage that layers well. M∙A∙C has both liquid and powder foundations to choose from.


M∙A∙C Studio Fix Fluid SPF 15 foundation is a liquid foundation that’s lightweight and buildable with a matte finish and broad spectrum SPF 15 protection. It keeps shine at bay for up to 6 hours and wears for 24 hours — and it comes in 63 shades to match most skin tones. The Studio Fix Powder Plus Foundation is another oil-controlling formula with medium-to-full buildable matte coverage in a single step.